Unit 20

Company: Airpods  Medium: Tv  Campaign  Name: ‘Airpods’ [2016] What is Apple’s USP? Apple’s selling point for the Airpods is the fact that they are wireless earphones that use radiation to create noise cancellation if on the phone so that the person on the other side is only able to hear the person they are on the phone.    How does Apple benefit from having this USP? They benefit from having this selling point because there are no other earphones on the market that are completely wireless and that are able to have noise automated cancellation as with others there would be wired and they would also have the ability to be noise canalisation.  What is the value proposition in this Apple advertisement? The Apple AirPods have features such as the wireless cables, the sound, and the infrared radiation that helps to create the noise-canceling feature.   What limitations are there of creating a USP for a product/service? The limitations that they face is that it’

Investigate the aims and target audience of advertising campaigns Tv Advert- EasyJet TV advert 2018   Easyjet has created brand awareness by creating an advert that would appeal to its audience and that would recognised as memorable. They aren’t advertising a new product to the market but what they are doing is reminding the public that they still do exist. Yes, they would be and the competitors that they would have to be Thomas Cook, Ryanair, and more. This advertising campaign wouldn’t be a rebranding it would just be seen as a chance to re-lunch/ reminder to the audience that they are still around, from this advert it doesn't seem as if they are looking for any feedback as it doesn’t mention anything about feedback, the message that I have received from this advert is that Easyjet is a dream so it’s telling the audience what they are.   This advert is aimed at millennials as they are the age group that is most likely to fly out to holiday destinations and be able to aff