LO1:Investigate the aims and target audience of advertising campaigns

Investigate the aims and target audience of advertising campaigns

Tv Advert- EasyJet TV advert 2018 

Easyjet has created brand awareness by creating an advert that would appeal to its audience and that would recognised as memorable. They aren’t advertising a new product to the market but what they are doing is reminding the public that they still do exist. Yes, they would be and the competitors that they would have to be Thomas Cook, Ryanair, and more. This advertising campaign wouldn’t be a rebranding it would just be seen as a chance to re-lunch/ reminder to the audience that they are still around, from this advert it doesn't seem as if they are looking for any feedback as it doesn’t mention anything about feedback, the message that I have received from this advert is that Easyjet is a dream so it’s telling the audience what they are.  

This advert is aimed at millennials as they are the age group that is most likely to fly out to holiday destinations and be able to afford it. They have specifically chosen to aim it at females as they are the ones that are most likely to fly out for holidays, the lifestyle of the target audience would be relaxed and them having a lot of free time on their hands. This demographic would be interested in traveling, making memories, socializing, learning new things, and having fun. These would all be important because these qualities would make them want to travel aboard to explore.

Web Campaign- Black Panther [2017] 

The advertisers have tried to create or raise brand awareness of the product by using the main characters of the film to heavily advertise it in adverts, they also used the fact that the cast was a brand new all black and that it was Marvel’s first-ever black superhero. This helped them as the audience were anticipating the release of the film, the advertisers would have had to be competing alongside other films so that they could get the most amount of people into their screening which would then lead to their increase in market share. This particular campaign wouldn’t be a rebranding as they are releasing a new product however it could be seen as a chance to rebrand and show that Marvel as a company can then be perceived to be multicultural and diverse. Marvel would be looking for feedback as they have posted it onto Instagram where the audience will have a chance to like the post, share their comments and they would also have the opportunity to shear the advert around by posting it on their stories. This would help them to appeal to a wider demographic. The demographic of this would males who are comic and marvel fanatics. They would typically be millennials and generation z as they are the demographic that would have been following Marvel since they were younger and they would be the ones that would have the disposable income which they would be able to spend in the cinemas. They would have a laid back lifestyle as they wouldn’t have many responsibilities that would that up their time so they would tend to occupy themselves by reading and keeping up with fiction. They would interest in keeping up with friends by socialising and meeting up with each other, this would make the cinema a good place to meet up as they would spend time with each other whilst still socialising.        

Print Campaign- Coca Cola 1914-1994

Coca Cola - The Advertisers have tried to create brand awareness in each campaign by showing the product and how its meant to be used or attracting an audience by showing how attractive it is.

The company is not introducing a new product, they are only making the advert to remind people that they still exist and is evolving as it launches into a new generation.

Advertisers are not doing a battle with their competitors because they are already known for their brand.

The advertisers are not rebranding as they are already an iconic brand that needs to keep their Authenticity.

They have tried to raise awareness by introducing characters of different ages and backgrounds

Yes, they are introducing new flavors.

The Brand is not trying to rebrand as they are already a legendary brand that just needs to evolve by having a new fresh image.

Yes, they are trying to find feedback by their customers by having social media ads that interact with their customers.

The Age Group for this advert would be 15-25

 The gender-targeted for this advert would be male and female

Has a normal affordable life c2de income and lifestyle.

 The audience has an interest in being on-trend and not being left out.