Proposal

Proposal 

Purpose of media product 

Campaign 

 I am making a video of a drink as asked by my client I am doing this to reach my target audience and to maintain the things which are required as said in the brief. I am doing this to create a product which will be a drink for either people which are into sports so they need an energy drink or for kids so to be creating a juice for kids to help them get their vitamins which they need to be having. 

Video: My video will include the drink which will be filmed and being used by either someone doing sports or by a child. It will be a motivating video to hopefully engage the audience that I am aiming for.  

Print: My print advertising would be the logo or name of the drink so my target audience know what to look out for when they are in the stores  

Genre  

It will be a short sports video as well as a kid's advertisement so there are two drinks which will be produced as well as it being an action-based production   

Target Audience 

I am aiming at two audiences one of them will be adults and the other will be for kids which are aged around the age of 5 and 10. I am doing two different audiences as I think both younger and adult are important to look at and they both are different in their needs and wants. I will ensure the product is for them but making sure that the things are included in my products matches their requirements. 

Content 

Dialogue 

Is there any conversation between the characters?  

There will be conversations between the characters depending on what the scene is and what is happening through the production  

Characters 

Who is going to be in your product? 

There will either be adults or young children in my advertisement depending on the advertisement but both adult and kids will be in my advertisement and production.  

Music 

There will be an upbeat music to encourage and catch the audience's eyes on the advert and making them remember the product which is created and to ensure that they are satisfied. 

Sound Effects 

There will not be any sound effects within the product  

Target Audience 

Adults and Kids  

Resources Required 

Location 

Outside 

Costumes & Make-up 

No costume needed nor any make up natural is the best  

Colour design  

Bold colours  

Marketing methods 

 I will be creating awareness by ensuring my production Is up top and that it is high standard making sure that everything is successful and how it was requested.