Budget
Budget £5000
LO1: Unique Selling Point (USP)
Company: Airpods Medium: Tv Campaign Name: ‘Airpods’ [2016] What is Apple’s USP? Apple’s selling point for the Airpods is the fact that they are wireless earphones that use radiation to create noise cancellation if on the phone so that the person on the other side is only able to hear the person they are on the phone. How does Apple benefit from having this USP? They benefit from having this selling point because there are no other earphones on the market that are completely wireless and that are able to have noise automated cancellation as with others there would be wired and they would also have the ability to be noise canalisation. What is the value proposition in this Apple advertisement? The Apple AirPods have features such as the wireless cables, the sound, and the infrared radiation that helps to create the noise-canceling feature. What limitations are there of creating a USP for a product/service? The limitations that they face is that it’
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