P2 – Mood Board


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LO1: Unique Selling Point (USP)

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Company: Airpods  Medium: Tv  Campaign  Name: ‘Airpods’ [2016] What is Apple’s USP? Apple’s selling point for the Airpods is the fact that they are wireless earphones that use radiation to create noise cancellation if on the phone so that the person on the other side is only able to hear the person they are on the phone.    How does Apple benefit from having this USP? They benefit from having this selling point because there are no other earphones on the market that are completely wireless and that are able to have noise automated cancellation as with others there would be wired and they would also have the ability to be noise canalisation.  What is the value proposition in this Apple advertisement? The Apple AirPods have features such as the wireless cables, the sound, and the infrared radiation that helps to create the noise-canceling feature.   What limitations are there of creating a USP for a product/service? ...
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Proposal

Proposal   Purpose of media product   Campaign    I am making a video of a drink as asked by my client I am doing this to reach my target audience and to maintai n the things which are required as said in the brief. I am doing this to create a product which will be a drink for either  people which are into sports so they need an energy drink or for kids so to be creating a juice for kids to help them get their vitamins which they need to be having.   Video:  My video will include the drink which will be filmed and being used  by either  someone doing sports or by a child. It will be a  motivating  video to  hopefully  engage the audience that I am  aiming for.    Print:  My print advertising would be the logo or name of the drink so my target audience know what to look out for when they are in the stores    Genre     It will be a shor...
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LO1:Investigate the aims and target audience of advertising campaigns

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Investigate the aims and target audience of advertising campaigns Tv Advert- EasyJet TV advert 2018   Easyjet has created brand awareness by creating an advert that would appeal to its audience and that would recognised as memorable. They aren’t advertising a new product to the market but what they are doing is reminding the public that they still do exist. Yes, they would be and the competitors that they would have to be Thomas Cook, Ryanair, and more. This advertising campaign wouldn’t be a rebranding it would just be seen as a chance to re-lunch/ reminder to the audience that they are still around, from this advert it doesn't seem as if they are looking for any feedback as it doesn’t mention anything about feedback, the message that I have received from this advert is that Easyjet is a dream so it’s telling the audience what they are.   This advert is aimed at millennials as they are the age group that is most likely to fly out to holiday destinations and be a...
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